Jason McAuley

WORK HISTORY

SKILLS

ABOUT JASON MCAULEY

Thank you for taking the time to read my profile.I’m a commercially minded marketing leader with over 20 years’ experience, with the last 10 years\' in Head of Marketing roles spanning insurance, technology, professional services, sport, hospitality, and the not-for-profit sector. My career has centred around driving growth, improving customer engagement, and building high-impact partnerships — underpinned by a deep understanding of brand, data, and digital technology performance.I’ve held senior roles both in-house and agency-side, leading strategy and execution across B2B and B2C environments across several business sectors including Sport & Leisure, Drinks, Financial/Insurance, Government/Public sector and Automotive. From supporting broker-led insurance growth at Griffiths & Armour, to helping scale a global tech recruitment business at Energize Group, I’ve also led major national campaigns for large corporate organisations including The FA, Coca-Cola and Sport England at the intersection of sport, social impact, and youth engagement. My approach has always been insight-led, data-driven, collaborative, and outcome-focused.I’ve developed a strong appreciation for how CRM technology (Hubspot / Force24), automation, and AI can drive efficiency, scalability, and performance — when implemented thoughtfully and strategically. I believe passionately that these tools should empower people, not replace them — enhancing decision-making, improving customer experience, and freeing up time for creativity and strategic thinking.I thrive in roles where marketing is seen as a critical, strategic function — shaping commercial outcomes through cross-functional collaboration with C-suite leaders, sales, product, and service teams. Whether working with individual businesses, sector bodies, charity organisations, or tech enabled innovators, I bring a consistent focus on measurable outcomes, long-term value, and purpose-driven, people-first marketing.Outside workPassionate about all things family, friends and sport, with football top of the list, a supporter of Tottenham Hotspur FC, played football to semi professional standard before deciding to hang up the playing boots to cross to \'the dark side\' becoming a qualified referee in 2012. You might also see me hacking my way around a golf course and trying (unsuccessfully) to get my handicap down.