Jason Malina
Head of Marketing @Hallman Lindsay Paints
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WORK HISTORY
Head of Marketing @Hallman Lindsay Paints
Sun Prairie, WI, US
Head of Marketing for the Hallman Lindsay Paints and O\'Leary Paint brandsCreated a full-funnel integrated marketing program that focuses on building broad brand awareness and addresses every potential customer touch point across multiple customer types (paint contractors, homeowners, property managers, etc)Support the sales team to create individual store and market specific marketing programsImplement a modern marketing toolkit for the business with a variety of tools designed to support our sales team, store managers, and ultimately drive sales.Collaborate closely with store leaders, sales reps, and other company leaders to tie marketing programs to key company level goalsCreated brand guidelines that can be referenced and enforced to ensure consistency of brand presentation and messaging across customer touch points both digital and physicalManage, in collaboration with the sales team, a promotional calendar that is aligned with key sales objectives
EDUCATION
DePaul University
Bachelor of Arts (BA)
Lake Forest Graduate School of Management
Master of Business Administration (MBA)
ABOUT JASON MALINA
Experienced Marketing Leader with a demonstrated history of driving revenue generating campaigns across industries. Skilled in Management, Direct Marketing, Multi-channel Marketing, Marketing Strategy, Sales Enablement, and Business Process Improvement. Strong business development professional with a Master of Business Administration (MBA) from Lake Forest Graduate School of Management.
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