Jason Dobkin

Analytics Implementation Manager @Saatva

Manage Google Analytics and Google Tag Manager implementation and maintain documentation •Work with product analytics and engineering teams to populate Google Analytics with desired event tracking data, custom dimensions and metrics •Configured Enhanced Ecommerce for Google Analytics to make a wide range of product and ecommerce information available in the tool •Support a/b testing data flow with GTM + data layer variables + GA custom dimensions •Write out data layer specs for new analytics tracking and work with engineering to implement and QA •Write simple JavaScript to modify and clean up data prior to its arrival in analytics tools •Support implementation needs for Google Ads, DCM, email marketing (Cordial) and other marketing vendors