Jason Odom
Head of Web & App @LA28 Olympic & Paralympic Games
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WORK HISTORY
Head of Web & App @LA28 Olympic & Paralympic Games
Los Angeles, CA, US
Leading strategy and execution for LA28’s web and mobile platforms, overseeing global content operations, editorial governance, and cross-functional collaboration to deliver high-impact digital experiences for fans worldwide.
EDUCATION
Xavier University of Louisiana
Bachelor of Science - BS, Computer Information Systems
Pepperdine University
Master of Business Administration, Organizational Leadership
SKILLS
ABOUT JASON ODOM
I’m a digital media executive who builds and scales content platforms that drive monetization and audience growth, aligning production, publishing workflows, and platform execution with commercial goals.At BET Media Group, MotorTrend, WWE, and the International Olympic Committee, I’ve led digital initiatives spanning SVOD, AVOD/FAST, web, mobile, and social, owning the operating model and business outcomes.My work includes scaling teams and workflows for high-volume content and live events, launching and evolving global platforms, and partnering closely with Sales, Marketing, and Technology to translate audience demand into durable revenue and long-term value.Highlights:– $13M in new revenue at BET (AVOD/FAST, social, branded content)– $3.5M in sponsorships at MotorTrend via EV vertical– Scaled WWE Network to 1.9M subs (+30% ad revenue,+40% engagement)– Olympic Channel global launch:+25% revenue,$5M+ partnerships
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