Jasmine Rozier
Field Marketing Manager, Jamba @Jamba
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WORK HISTORY
Field Marketing Manager, Jamba @Jamba
Atlanta, GA, US
Manages projects, programs, and vendor relationships, develops and executes against timelines, tracks performance, and ensures projects are within budget, meet quality standards, and align with key performance indicators and brand standards. • Partners with the marketing leadership and franchisees to develop marketing plans and programs for initiatives, campaigns, promotions, and product launches, to achieve desired objectives/targets, and to support the overall brand strategy. • Partners with franchisees to drive effectiveness, to identify opportunities for improvement, to understand marketing needs, and to increase sales. • Collaborates with external partners and the creative team to develop promotional materials and marketing elements that align with the overall brand voice, platform, and strategy. • Conducts competitive and brand pricing analysis and provides to marketing senior leadership for deeper analysis and decision making.
EDUCATION
Armstrong State University
Bachelor's degree, Communications
ABOUT JASMINE ROZIER
For over 6 years, I have been doing varying levels of communications and marketing projects. In previous roles, I was responsible for facilitating digital communications between my organization and our internal network. I was able to work cross-functionally to assist in managing workflows and making sure tasks were completed on time and within budget. Due to the varying levels of interaction that I had between departments, I’ve had the opportunity to hone many skills, including: project management, HTML and CSS, researching, copywriting and design. Working in both the corporate and nonprofit sectors allowed me to view things from a fresh perspective. Not only did I get to be a part of every project and see how things work from start to finish while working at nonprofit, The Creative Coast, I was able to help manage and facilitate programs and incentives aimed at over employees at UPS using the internal CMS. I have recently pivoted to the food/retail industry with roles at Sodexo (Delta) and most recently Dunkin\'. In my current position, I assist the Field Marketing Manager with Local Store Marketing (LSM) plan development and activation, developing LSM presentations and executing LSM cluster meetings, and assiting with digital, public relations and promotional agencies, to develop and implement promotional plans, for the Southeast DMAs/region.
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