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Jasmine Cousin
Senior Manager, E-commerce @Tonal
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WORK HISTORY
Senior Manager, E-commerce @Tonal
EDUCATION
Parsons School of Design - The New School
Intensive Summer Study S.P.A.C.E. in Design Management, Fashion/Apparel Design
Georgetown University McDonough School of Business
BSBA, Marketing and International Business
ABOUT JASMINE COUSIN
I am a digital experience and site merchandising strategy expert that leverages strong analytical skills and creative lens to define and deploy brand strategies to impact the customer experience. My sweet spot is creating and collaborating on customer-facing site experiences that are aesthetic, brand-centered, and data-backed for an enhanced customer journey. By staying current on fashion & beauty industry trends and ecommerce advancements, I am able to strike the perfect balance between brand and technology. As an innate & dynamic problem solver, I thrive at creating new and innovative solutions to drive site optimizations and business goals. I have worked closely with engineering, user experience, marketing, creative, and merchandising teams to build out roadmaps, execute product strategies, and create compelling brand stories and content. As a manager, I am an open communicator that embraces the strengths and diversity of the team for a positive, supportive, and effective working relationship. I also focus on fostering growth and development for their professional goals.
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