Jarucha Oh Janmekha

Social Media Specialist @Acas Asian Community Aids Services

Toronto, ON, CA

Develop and deliver annual marketing & communications plan to proactively engage onlinecommunity, motivate potential donors, educate new audiences, and increase website visitsMonitor, update, and creatively develop online content (written, audio and video) for a variety ofsocial media platforms and audiences on a timely and accurate basis, ensuring respectivepromotions, education, and engagements are relevant to all areas represented and true to ACASvalues and brandCollaborate with program coordinators and volunteers to develop content publication schedulesLiaise with ACAS staff to keep social media and website up-to-date with ACAS events and activitiesTrack, analyze, and create social media performance reports and adjust strategy to optimizeengagementRevise and/or further develop best practice guidelines for use of social media platforms and wheninteracting within these online communitiesTrain volunteers and staff in social media concepts, strategy and execution as necessaryDevelops content and marketing strategies on behalf of ACAS to grow awareness of the brand and its services and initiativesDevelops social media and digital ad plans, including selecting platforms or agencies and executing campaignsMakes recommendations to optimize social media content and plans based on previous performance and best practicesCreates paid social media, paid digital ads and organic content, including writing copy and designing visuals. May include photography and basic videographyPerforms daily community management: monitoring, budget management, tracking performance, content creation, execution and optimization across all social media platforms (i.e. Twitter/X, Facebook, LinkedIn, Instagram, YouTube, Tiktok)Website content maintenance and routine content audits

Thai College of Dramatic Arts

Thai classical drama and dance

George Brown Polytechnic

Postgraduate Certificate with honour, Digital Media Marketing

Humber College

Diploma, Advertising and Marketing Communications

Siam University

Bachelor’s Degree, Communication Arts - Journalism

Australian Institute of Technology and Education

Certificate, Printing & Graphic Arts (Graphic Pre-press)

Polycultural Immigrant and Community Services

English Language

Bangkok Business College, Bangkok, Thailand

Vocational Certificate, Business