Jaren Roberts Brown
Assistant Vice President, Marketing Communications @Suburban Mobility Authority for Regional Transportation
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WORK HISTORY
Assistant Vice President, Marketing Communications @Suburban Mobility Authority for Regional Transportation
Detroit, MI, US
As the AVP of MarCom, I am responsible for the development and execution of strategic marketing, advertising, and public relations initiatives to enhance education, brand awareness and increase ridership across Southeastern Michigan. I serve as a trusted advisor to the GM/CEO, manage a $5M budget and manage a team of ten, ensuring consistency in brand messaging, advertising campaigns, and customer engagement strategies. I also direct the production and distribution of marketing materials, supervise graphics, campaigns, plan and execute internal events, transit communications, and oversee key marketing programs and events such as Get A Job, Get A Ride, Adopt-A-Stop, and our annual SMART Bus Roadeo. Additionally, I manage sponsorship opportunities, RFPs, contracts, and special events to strengthen SMART’s presence in the region. My intent is to contribute to the modernization of mobility while enhancing public transportation accessibility, making a meaningful impact on the communities we serve while mentoring the next generation of Marketing & Communications leaders.
EDUCATION
Full Sail University
Bachelor of Science (BS), Entertainment Business
Full Sail University
Master of Arts (MA), Public Relations
Detroit School of Arts
Band
SKILLS
ABOUT JAREN ROBERTS BROWN
Jaren Brown is a marketing and communications executive with a passion for modernizing mobility across Metro Detroit and advancing equitable, community-centered public engagement. She serves as Assistant Vice President of Marketing & Communications at SMART, where she leads the department and oversees a $5M budget supporting brand modernization, ridership growth, and outreach Southeastern Michigan.In her role, Jaren is a trusted advisor to the GM/CEO, providing strategic counsel on marketing and communications for television, radio, digital, and podcast engagements, as well as major public-facing initiatives. Most notably, she secured a historic, first-of-its-kind partnership between a regional transit authority and the Detroit Auto Show, ensuring public transit representation at the Global Mobility Forum and elevating SMART’s role in conversations shaping the future of mobility.With over 13 years of experience across public transit, nonprofit, public health, and education sectors, Jaren specializes in strategic communications, crisis communications, brand strategy, media relations, digital marketing, and community outreach. Prior to joining SMART, she served as Director of Communications for the Early Childhood Investment Corporation, where she led statewide marketing initiatives for Great Start to Quality, Michigan’s quality recognition and improvement system for early care and education. The campaign increased parent awareness and engagement by 62% statewide, helping families identify safe, high-quality early learning options.Her career also includes serving as Communications Project Manager for DPSCD, where she helped revamp the district’s crisis communications plan following the Oxford school shooting in 2021, with a focus on gun safety and awareness. She also served as Communications and Community Outreach Liaison for the DWIHN, supporting organizational rebranding and developing a strategic communications plan for Crisis Intervention Training in collaboration with the Detroit Police Department and the City of Detroit, improving outcomes for more than individuals across Wayne County experiencing mental health crisis.Beyond her corporate role, Jaren is an entrepreneur and financial educator. She is the founder of Wealth Builders Network and a member of ForbesBLK, a national community of Black leaders and change-makers. She holds a Master’s degree in Public Relations and a Bachelor’s degree in Business from Full Sail University, where she was named Valedictorian. Outside of work, she is a Girl Scouts volunteer and mentor.
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