Jared Naylor
VP, Audience Development @Vobile
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WORK HISTORY
VP, Audience Development @Vobile
Los Angeles, CA, US
As the Vice President for Audience Development, I develop new business solutions, iterate on existing ones, build presentations and proposals, and execute effective distribution of initiatives for our content creation, channel management, reporting, and performance marketing divisions. I\'m committed to the conceptualization and execution of creative campaigns on various platforms, employing a data-driven approach that\'s guaranteed to increase brand awareness and achieve business goals. I work with account management, paid media, reporting, and operations teams to implement data-driven digital video programming strategies that bring our partner’s creative vision to life and drive revenue. I build sales frameworks and continually iterate Vobile’s performance marketing offering on YouTube, which consists of a proactive approach to campaign management, including a dynamic bidding strategy that’s led to an average of $0.01 CPVs, which helped us close $3.3M in the first year of business. With Vobile. I designed a competitive reporting solution called ResearchID that’s generated $1M+ in sales from top-tier media companies like Netflix, NFL, and ViacomCBS. I supervise a team that oversees 150+ YouTube channels with 200M subscribers and 120B views and work with them to deliver unmatched content strategy and exceptional customer service.
EDUCATION
Union High School
High School
New Mexico State University
BA, Communication Studies & Digital Filmmaking
ABOUT JARED NAYLOR
I help media companies maximize the value of their IP across different social media outlets. My background has enabled me to identify possibilities to increase viewership, subscribers, and revenue to digital video platforms. I create innovative marketing and brand awareness campaigns for CTV and digital platforms, ensuring client goals are met. I also develop content creation, competitive reporting, and optimization strategies. My solutions-oriented approach to designing and implementing these strategies has helped me cultivate deep relationships within the entertainment industry. I am an analytical thinker whose forward-thinking approach in developing new services directly cultivated company growth. My core professional specialties include leadership, digital marketing, content strategy, brand awareness, project management, and strategic partnerships. My job responsibilities have required me to leverage administration, audience development, relationship building and negotiation, business acumen, and resource allocation to streamline workflow operations. I am dedicated to building productive teams with a high-level of job satisfaction that take pride in providing clients with excellent service. Please feel free to contact me here on the platform or through my email at n••••••••@gmail.com if you share the same passion as me.
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