Jared Caulton

Senior Manager, Sales Planning @Kering

New York, NY, US

Sales Planning Manager for B2C accounts: Creed US Boutiques and CreedBoutique.com (Full Year 2024 Sell-out/Sell-In +21% to LY)• 19% of Full Year 2024 Sales vs 12% LY• Comp Doors +5% to LY, ECOM +14% to LY• Responsible for the calculation of replenishment and launch allocations across all B2C channels• Calculates and submits initial orders for Creed Boutique Openings• Partners and collaborates with Boutique General Managers to identify stock opportunities based on sales performance and any market specific events.Sales Planning Manager for B2B account: Neiman Marcus (Full Year 2024 Sell-out +9% to LY, Sell-in +8% to LY)• 20% of Full Year 2024 Total Sales vs 14% LY• Comp Doors Sell-Out +8% to LY, ECOM Sell-Out +11% to LY• Partnered with Neiman Marcus buying office on strategy to reduce initial launch allocations to support increased inventory productivity/turn.• Reviewed launch sales weekly and submitted reorders to restore doors to optimum stock position.• Neiman Marcus was approved to execute Hold and Flow strategy for the first time with Creed to front load inventory into their pool stock locations to expedite filling into sales.Collateral DRI (Directly Responsible Individual)• Responsible for the demand planning of all collateral products (fragrance testers, samples, etc.) across all B2B and B2C accounts• Partners with supply chain manager to update inventory order flows accordingly• Supervisor to Sales Planning and Analysis Specialist, Collateral

Morehouse College

Bachelor of Business Administration (B.B.A.), Marketing