Jaqara Booker
Brand Manager @Ambi Skincare
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WORK HISTORY
Brand Manager @Ambi Skincare
Develop marketing plans and manages new product launches based on innovation calendar, sales promotion plans and key marketing initiatives.· Assess competitive landscape and skincare trends to lead, in partnership with R&D and sales teams, packaging updates to renovate a legacy brand and reformulate with consumer-need ingredients in accordance with brand positioning and guidelines.· Create retail specific sales presentations for product sell-in with creative marketing content, 360 communication drivers and use of trade marketing materials to increase market share. · Manage social and digital marketing teams to support sales conversion, new item announcements and product education via strategic influencer and dermatological partnerships, resulting in increased follower growth.· Plan, coordinate logistics, promotional materials, including booth design and staffing for local and regional consumer facing events.· Source strategic partnerships with vendors and negotiate pricing, to enhance long-term relationships scalable for any time of event (consumer facing, retail focus, promotional marketing).· Collaborate with cross-functional teams to ensure on-time delivery of product inventory and creative assets/equipment for staging, while maintaining on budget. · Design and lead monthly communication briefs to agency partners, e-commerce, and creative teams to deliver integrated campaigns, go-to-market strategies, and content planning to support successful project rollouts and customer acquisition.
EDUCATION
Florida Agricultural and Mechanical University
B.S., Marketing
East Lansing High School
High School Diploma, General Studies
Howard University
MBA, Marketing
ABOUT JAQARA BOOKER
I am an experienced marketing professional, having spent 9 of 17 years working in brand management. My employer background stems wide from consumer goods company to beauty/skincare, Fortune 500 retail stores to consumer electronic companies. I specialize in budget and payroll management, social media management, digital and PR agency management, Nielsen analysis, leading teams, new product innovation, e-Commerce content, and working with merchants.
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