Janine Pendleton
Senior Digital Marketing Strategist @Petrostrat
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WORK HISTORY
Senior Digital Marketing Strategist @Petrostrat
Manchester, GB
As Senior Digital Marketing Strategist at PetroStrat, I am passionate about developing and executing successful integrated marketing campaigns. I collaborate closely with scientific and business development teams to create impactful content that resonates with our diverse online audiences. I play a leading role in raising brand awareness and audience engagement through innovative digital marketing strategies, including website design, SEO-driven content creation, social media marketing, and email campaigns.My responsibilities also include ensuring brand consistency across all channels, from maintaining a strong visual identity and voice to crafting eye-catching print collateral. I played a pivotal role in the company-wide 2023/2024 re-branding initiative, overseeing the complete website redesign and successful launch. Post-release, I manage the ongoing evolution of the company website, ensuring continuous improvement and optimisation, including GDPR compliance and the creation of new SEO-boosting content in line with the overall digital marketing strategy. I also routinely work closely with directors and business development management to continue to shape the new company brand identity.Recently, I have spearheaded the development of innovative content formats, including engaging blog posts and dynamic live event coverage. I also manage our email marketing efforts, creating targeted campaigns to drive sales and achieve key business objectives.
EDUCATION
University of Leeds
Bachelor of Science - BS, Geology/Earth Science, General
The University of Sheffield
Doctor of Philosophy - PhD, Geological and Earth Sciences/Geosciences
ABOUT JANINE PENDLETON
My passion is exploring the forgotten and documenting their beauty through photography. Answering the question \"What lies beyond that \"No Entry\" sign?\" is where you\'ll find me, camera in hand. I share my photographs of beautiful abandoned and decaying lost places from around the world on my Urban Exploration and Dark Tourism blog, featuring galleries and themed portfolios.Beyond my artistic pursuits, I am a detail-orientated digital marketing professional. I specialise in bespoke website design and SEO-driven content creation, as well as crafting scroll-stopping visual storytelling strategies for social media marketing and email campaigns.
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