Janelle Carter
Marketing Consultant @Helm Life
Signup · Get unlimited contacts
WORK HISTORY
Marketing Consultant @Helm Life
Vancouver, BC, CA
Developed communication frameworks to help organizations adopt AI tools, reducing tech hesitancy through targeted storytellingCreated lead-gen campaigns with 40% conversion rates by aligning technical capabilities with user pain points
EDUCATION
McMaster University
Honours
Sauder School of Business
Master of Business Administration (M.B.A.)
ESSEC Business School
Luxury Brand Management & Business in Europe
SKILLS
ABOUT JANELLE CARTER
I help tech-forward companies (especially in AI, SaaS, and telecom) turn technical ideas into engaging stories that drive real results. With over a decade in content strategy, product marketing, and marketing communications, I that Converts: I write and structure content that makes complex products understandable — and compelling. I’ve driven campaigns with 30%+ click-through rates and 40% increases in Creativity: I use analytics to test what resonates—headlines, formats, and messaging—so each project gets smarter over Experience & Project Delivery I’ve led and mentored marketing teams and managed programs across content, comms, and messaging for both internal and external audiences. I’ve also partnered closely with product teams to position new launches and shape go-to-market strategies. What I Do Freelance: I also work with tech sales professionals and SaaS companies as a LinkedIn strategist, offering: 1. LinkedIn profile updates to convert attention into relationships 2. Content Creation (ghostwriting posts) to build visibility and engagement 3. Outreach Strategy with DM and email templates designed to help you start meaningful conversations without sounding spammy. What I Value: Clear messaging, measurable impact, and bridging the gap between tech and people. Specialties include: Product Marketing · Content Strategy · Marketing Communications · Program Management · Team Leadership · LinkedIn Marketing for Tech & SaaS
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.