Jane Thomas
Group Marketing Manager (Maternity Cover) @The Aurora-Group
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WORK HISTORY
Group Marketing Manager (Maternity Cover) @The Aurora-Group
Group Marketing Manager (Maternity Cover) leading the strategic delivery of group-wide marketing aligned to organisational objectives and Aurora’s values.Responsible for managing and inspiring a marketing team and external partners, while overseeing brand strategy across Group, Services, Employer, and Community brands to ensure consistency and ongoing brand development.Lead on integrated, multi-channel marketing campaigns, annual marketing planning, paid advertising, SEO, PPC, email marketing, and major projects including website development. Use KPIs, market insight, and competitor analysis to optimise performance and drive engagement.Manage marketing budgets and work collaboratively with HR, Operations, and Business Development to ensure effective, aligned marketing activity. Champion creativity, innovation, and continuous improvement to help the organisation stand out in a competitive sector.
EDUCATION
The Manchester Metropolitan University
Diploma in Direct Marketing, Marketing
Lancaster University
Bachelor's degree, Economics and Sociology
SKILLS
ABOUT JANE THOMAS
I’m a highly motivated and creative Group Marketing Manager with over 20 years’ experience across the full marketing mix, combining strategic thinking with hands-on delivery across digital and direct channels.Having worked across education, retail, finance, and third-sector organisations, I bring a commercially focused and adaptable approach to every role. I have strong managerial experience and enjoy leading teams, shaping strategy, and translating business goals into clear, engaging customer communications.Known for staying calm under pressure, I work flexibly to meet business needs while balancing creativity with data-driven decision-making. I pride myself on clear communication, strong prioritisation, and an analytical approach to problem-solving that delivers meaningful results.
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