Jane Stacey
Head of Category Development & Shopper Strategy @Perrigo Company plc
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WORK HISTORY
Head of Category Development & Shopper Strategy @Perrigo Company plc
Leading the Category & Shopper team as a key member of the Commercial Strategy & Implementation function for Perrigo, a provider of quality, affordable Self care products globally. A key requirement of my role is the ability to coach and lead tactically, being in the “detail” of category management is crucial. This role also requires the ability to deliver visionary and strategic thinking and input into the commercial strategy / execution of the business and brand plan.Key deliverable is the definition, design and execution of the Self Care Category strategy and Shopper based vision for Total Health Care and 7 sub categories. Fully leveraging the unique combination of Perrigo UK\'s brand and own label portfolio, commercial insights and shopper expertise to unlock growth with targeted customers.As Category & Shopper Strategy Controller I engage with a range of internal and external stake holders defining and supporting the execution of the Category Management & Shopper Marketing plan as well as representing the team in several UK and European forums.
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Diploma in Professional Marketing, Marketing
Wine & Spirit Education Trust
Advanced WSET, Wine & Spirits
ABOUT JANE STACEY
I have always been fascinated by Shopper behavior. From making up stories about the contents of a stranger\'s shopping basket, to wondering what made someone pick from a display as I watched them in my Uncle\'s plant nursery. Strange? Probably. Nosey? Undoubtedly. However now I get to make a living changing the way people engage with Categories, Brands and Products. I wasn\'t \'classically\' trained, in Category Management, but I love every minute of what I do.I have created Growth Strategies for Global organisations worth $3.5bn through to small SMEs worth significantly less. Developing Shopper based Strategies that deliver Growth Drivers, Activation Platforms and all the Market and Shopper Insight required to deliver sustainable long term value growth. I\'ve also been lucky enough to do this in some of the world’s best FMCG companies. Dealing with Customers and Stakeholders across many geographies and levels.I have ran my own business. Creating IDEACAKE to partner with small businesses moving from start up to scale up. Using many of the skills of Category and Brand growth to create Clarity, Purpose and a Plan to help companies and their owners reconnect to the reason they started their business and better connect and communicate with their target customer. I\'ve been involved in large scale change projects in UK Grocery retail, created new Categories and listed new products for multiple businesses. I love Data, I love Insight, I love telling stories and I love it when I can point to something in the world and say \'I helped make that happen\'. I fundamentally believe there are ideas and products out there that could be life changing, even for just one person. That idea deserves to be in the world and that is what drives me.
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