David B.
Insight & Category Manager @Perrigo Company plc
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WORK HISTORY
Insight & Category Manager @Perrigo Company plc
Bentonville, AR, US
Proud to be working with a fantastic company and team.
EDUCATION
University of North Florida
BA, Double Major: Marketing & Management
University of Phoenix
Master of Business Administration (M.B.A.), Business Technology
ABOUT DAVID B.
Analytical professional with over 18 years of experience in consumer packaged goods (CPG), driven by a deep commitment to continuous improvement and lifelong learning. This mindset is encapsulated by one of my favorite quotes from Frank Herbert’s Dune, spoken by Duke Leto Atreides:“Without change, something sleeps inside us, and seldom awakens. The sleeper must awaken.”See professional recommendations or awards from supervisors, clients, and teammates below for capabilities and business impact.Garnered best practices & skills in some of the most competitive categories, including 3 of Top 5 CPG categories: Salty Snacks, Carb/Non Carb Beverages, Bread & Baked Goods, and Laundry Detergent.Experience: Category Management, client management and consulting, sales/field support, training, target marketing and segmentation, trade marketing, retailer support, buyer/client meetings and presentations, account/client management, POS analytics, plannograms, opportunity gap, CDI & BDI market recommendations, and store level sales.Specialties: Tools of trade not limited to SPINS, Numerator, IRI Xlerate, Nielsen Nitro, Nielsen Assortman, Nielsen Storeview, Homescan Panel, Spectra, Answers, Storeview, POS, SHILOH, ATLAS, Spotfire, Map Point, FeatureVision, Kantar Media, JDA Prospace, Retail Link, Shiloh, and Excel.Future & Current Role:See myself as a mentor and providing knowledge continuity presence in Cat Man, to allow the development and flow through of younger professionals. Possible roles could include management of field retail or 3rd party broker operations to execute retail strategies.
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