Jane J.
Senior Manager, Member Engagement @Indigo
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WORK HISTORY
Senior Manager, Member Engagement @Indigo
Designed and launched plumTeacher, a dedicated membership tier supporting Canadian educators, deepening brand affinity and driving record-breaking sales while doubling customer shopping frequency compared to pre-launch• Developed automated lifecycle and personalization strategies using behavioral segmentation to improve engagement and relevance at scale• Appointed interim lead of Email Marketing during team rebuild, stabilizing operations and maintaining national campaign execution
EDUCATION
McMaster University
Bachelor's degree, combined honours in Communications and Cultural Studies
ABOUT JANE J.
Retention & Lifecycle Marketing professional with 10+ years of experience transforming customer relationships into measurable growth. Known for building data-informed engagement strategies that increase loyalty, frequency, and lifetime value while keeping the customer experience seamless and relevant.I have a strong track record of translating insight into action, partnering cross-functionally to launch new programs, optimize journeys, and embed customer thinking into everyday decision-making.
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