Jana Zitnanska
Marketing & Communication Consultant @Neoplaces
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WORK HISTORY
Marketing & Communication Consultant @Neoplaces
Paris, FR
Consulting company in strategy, positioning for hospitality, leisure, retail brandsObjective: Accompany the brands in their marketing and communication strategy or positioning-Market analysis and benchmark-Creation of the concept and of the offer, definition of the brand strategy-Definition and implementation of communication strategy 360°-Operational communication: creation of the communication tools (online, offline)-Creation of design briefs and books for luxury brandsExamples of clients: Fauchon, Accor, Sofitel, Pullman, Ibis family, Grape Hospitality, Alboran, CXB Hub
EDUCATION
Sciences Po
Master Degree, Economics: management, marketing, finance - Copernic, Paris, France
MIT Sloan School of Management
Artificial Intelligence: Implications for Business Strategy
SKILLS
ABOUT JANA ZITNANSKA
MORE THAN 15 YEARS OF CONSISTENT EXPERIENCE IN STRATEGIC AND OPERATIONAL MARKETING AND COMMUNICATION (ONLINE/OFFLINE), INTERNATIONAL ENVIRONMENT, Exploring AI: Project management of international marketing/communication campaigns/Communication ecosystem (paid/owned/earned)/ Brand content strategy / Advertising / Digital /RTB & retargetting/ Social media / Publishing / Visual Identity/Loyalty programs/Benchmarks/Speak 7 languages/Artificial Intelligence/ChatGPT/MIT/LLM Appli
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