Janaina Gilsoul
Director, New Digital Measurement Models, Analytic Frameworks and Operations @The Coca-Cola Company
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WORK HISTORY
Director, New Digital Measurement Models, Analytic Frameworks and Operations @The Coca-Cola Company
EDUCATION
Universidade Federal de Pernambuco
Bachelor of Architecture (BArch), Arquitetura e Urbanismo
University of Massachusetts Amherst
Master of Business Administration - MBA
Emory University
Certification, Business Intelligence & Data Analysis Certification
ABOUT JANAINA GILSOUL
Hey there “Jana-eena” here! Yep, like two names!I am passionate in making competitive landscapes transparent so that market strategy reveals itself. Here’s how…1. I unleash my full curiosity while solving complex business questions that seamlessly uncovers data, insights, and viable market opportunities.2. I easily connect the dots by combining both analytical and creative aspects of market research and providing a holistic viewpoint from a vast global industry lens to key stakeholders.3. I offer a unique perspective that guides businesses to make informed decisions and leaves no stone unturned and reveals winning strategies that navigate change and drive growth.My Career StoryUp to 2012, I was both a Residential and Commercial Architect from a small city in Brazil called Recife.All the sudden, my life changed dramatically for the better when I married my husband, and shortly thereafter, got transferred to the United States when my husband pursued a short-term assignment.And, it did not stop there! A few months later, I became fluent in English and pivoted careers to become a Market Researcher for a full-service market research and strategy firm, incorporating my love for data and insights!Since then, I have: Added one (and a half) languages to my resume including English and Spanish.On top of being native in Portuguese and fluent in French!Self-taught and mastered every aspect of Market Research, including: product development, segmentation, competitive intelligence, market opportunity, and branding.Earned the Business Intelligence & Data Analysis Certification from Emory University.I am currently pursuing an MBA at University of Massachusetts at Amherst. My passion and performance have resulted in me climbing up the ladder to now overseeing the entire global market research and strategy business for the same company which I began my new Market Research career. I lead the best team of young market researchers! Fun Facts About MeHalf Brazilian-half Belgium / Lived in 15 countries and visited over 60 PADI Scuba dive certified 🤿(Thai) foot reflexology certified Foodie open to taste all kinds of food; my favorites are Japanese and Thai! Mother of two amazing daughters and a lab retriever Connect!Do you share my passion? Let’s connect and keep in touch!Feel free to send me a message here on LinkedIn or email me at j••••••••@gmail.com!
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