Jan Maier
Art Director @Liganova Netherlands B.V
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WORK HISTORY
Art Director @Liganova Netherlands B.V
Amsterdam, NL
ABOUT JAN MAIER
Creative at heart and technologist by hand – Over the past decade, I had the chance to art direct across a spectrum of diverse projects. Whether creating creative concepts, phygital customer experiences, cutting-edge web or motion design or optimising the process of European-wide campaign rollouts – my passion for technology only grew stronger. When towards the end of 2021 image and text generators started to appear, I recognised the potential of this transformative technology to change the creative industry forever. From that moment on my interest shifted towards how these tools could enhance the creative process and reshape our understanding of what is possible. Through multiple incentives and entrepreneurial spirit, I created the position of a Creative AI Strategist, where I guide the implementation of technology and AI into the creative workflow. Bridging the gap between human intuition and machine efficiency in order to enhance our creative capabilities and keep us at the forefront of the industry.
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