Jamie Dowd

Senior Marketing Strategist @OrthoSynetics

New Orleans, LA, US

Responsible for developing and implementing strategic marketing plans for clients while working closely with in-house creative and interactive teams to execute the marketing plan. EXPERIENCE INCLUDES BUT IS NOT LIMITED TO: • MARKETING STRATEGY implementation by identifying key goals, objectives, audience, and effective media outlets for each unique client’s marketing plan, focusing on brand awareness, engagement, and lead generation.• DIGITAL ADVERTISING including Facebook, Google Ads (Ad Words, Youtube Preroll, Display, etc), Email Marketing, and more.• TEAM LEADING a group of 4-6 strategists with twice-weekly meetings to ensure positive growth both for their clients and for their career trajectories.• WEBSITE MANAGEMENT with proficiency in WordPress.• MARKETING ANALYTICS AND REPORTING with multiple promotional analytical tools including Google Analytics, Facebook Insights, and customized tracking sheets through Microsoft Excel.• PUBLIC RELATIONS management by creating and implementing PR strategies, writing and distributing press releases, and acting as a general liaison for all journalists and promotional contacts for print, web, television, and radio.• GRAPHIC DESIGN direction by closely working with graphic artists to ensure brand consistency for new product designs and promotional collateral.• ADOBE CREATIVE SUITE proficiency to create promotional materials for print and web including but not limited to posters, banners, print ads, digital ads, and Facebook and Instagram promotional images.• NEW PRODUCT/GRAND OPENING LAUNCH EVENT implementation ranging from small community ribbon cuttings to large scale events with attendees.

Louisiana State University (LSU)

Bachelor of Arts, Mass Communication; Public Relations