Jamie Baker

Senior Marketing Manager - New Business & Partnerships @WorkNest People

Chester, GB

As a commercially focused marketing professional, I lead the strategy and execution behind WorkNest’s New Business and Partnerships marketing functions, driving high-quality lead generation, digital growth and maximising the effectiveness of partnership relationships.My role bridges two key growth channels:New Business – where I develop persona-led, multi-channel campaigns that fuel our digital marketplace and generate volume leads with precision targeting.Partnerships – where I build and scale strategic relationships with partners, franchises, and sister companies to expand our market reach.With full ownership of campaign strategy from ideation to implementation, I bring a data-driven, agile approach to optimising performance and accelerating pipeline velocity. My work is rooted in deep market insight, compelling proposition development, and an unwavering focus on revenue impact.Expertise includes:Strategic campaign planning across digital, content, and offline channelsDemand generation and pipeline accelerationGo-to-market planning for new product propositionsInternal stakeholder alignment and sales enablementCoaching and line management of high-performing marketing team membersBudget ownership and ROI-led decision makingMy focus is on aligning marketing closely with commercial outcomes - ensuring every campaign, proposition, and partnership is built to drive meaningful results. I work closely with leadership and sales to translate insight into action, and ensure marketing plays a clear, measurable role in business growth.

Valdosta State University

Journalism

The Berkeley Primary School

SATS

Shavington High School

GCSE's & BTEC's

University of Sunderland

Bachelor's Degree, Sports Journalism

South Cheshire College

A-Levels