Jamie Smith
Growth Marketing Manager @Ecentria
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WORK HISTORY
Growth Marketing Manager @Ecentria
Northbrook, IL, US
Develop and execute multi-channel growth strategies (Email, SMS, Push, In-App, Promotions, Campaigns, Social Media, Sweepstakes and Partnerships)- Collaborate cross-functionally with Campaign & Promotions and Partnership teams to build and optimize a cohesive plan- Manage and mentor a team of 6 marketers to execute and scale growth campaigns, as well as grow in their careers- Consistently strive to exceeded quarterly and YoY growth KPIs.
EDUCATION
Elgin Community College
Business Administration and Management, General
University of Illinois Chicago
Bachelor's of Science, Marketing & Management
SKILLS
ABOUT JAMIE SMITH
Ambitious, analytical, and forward-thinking digital marketing professional with 20 years of experience in B2C Ecommerce, Retail, and CPG industries. Skilled in implementing and optimizing strategies and campaigns to enhance customer satisfaction, improve retention rates, and drive sales growth. Adept at leveraging data-driven insights to develop targeted marketing strategies and personalized customer experiences. Versatile with proven leadership working with direct reports, cross-functional teams, agencies, and C-level executives. Eager to join a team that not only is up to date with the latest platforms and technology, but also supports continuous testing and growth. I have expertise in the following areas: Digital Marketing; CRM; Mobile Marketing; Data Analysis; Loyalty Programs; Strategy, Planning and Execution; Project/Campaign Management; Category Management; Asset, Spend and Budget Management; Integrated Marketing; Promotional Planning; Print and TV Production.I have experience in Email, SMS, Push Notifications, App, E-commerce sites, Social Media, Video Content, Landing pages, Print (circular, catalogs, direct mail, fliers), TV, Radio, Online Video, Affiliates, and Sweepstakes. I am proficient in Microsoft Office (expert in Excel and PowerPoint), JIRA, Attentive, Impact, Tableau, Adobe Experience Manager, Adobe CQ5, Adobe Analytics, Basecamp, Layout Designer, Microstrategy, Monday.com, Google Analytics, Looker Studio, Power BI, Sprout Social, and Google Suite. I can apply both my marketing and category management experience to help the business grow by developing campaigns to engage the customer, increase revenue and drive awareness. I am driven, dedicated, loyal, and always take the initiative to execute, on-time and accurately. I am extremely detail oriented, analytical, have excellent written and oral communication skills, can handle multiple projects simultaneously, and organized. I enjoy working with all areas of the business, relationship building, and being a big contributor to my team.
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