Jamie Shackelford
Vice President Marketing @Caliber
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WORK HISTORY
Vice President Marketing @Caliber
Lewisville, TX, US
Lead an enterprise marketing organization supporting a national, multi-brand automotive services platform.Oversee strategy, brand governance, demand generation, digital transformation, media, and sales enablement through a high-performing leadership team.Align marketing investment with enterprise growth priorities, operational scalability, and acquisition integration.Serve as a strategic partner to executive leadership on market positioning, performance visibility, and long-term value creation.
EDUCATION
Spring Arbor University
Bachelor's Degree, Management & Organizational Development
SKILLS
ABOUT JAMIE SHACKELFORD
Enterprise executive leading high-performing marketing organizations within complex, multi-brand platforms.As Vice President of Marketing at Caliber, I oversee an integrated team responsible for brand strategy, demand generation, digital transformation, media, reputation management, and sales enablement across Collision, Glass, Fleet, and Advanced Diagnostics.My role centers on setting enterprise direction, aligning investment with growth priorities, building strong leadership talent, and ensuring marketing performance supports operational scalability and long-term value creation.I believe sustained growth comes from disciplined strategy, clear accountability, and developing teams capable of executing at scale.Earlier in my career, I held executive roles in strategic planning, global product leadership, and national accounts, building a foundation in portfolio strategy, capital allocation thinking, and cross-functional execution.My leadership approach is grounded in accountability, service, and team readiness — shaped by early experience in workforce strategy and active-duty military service.
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