Jamie Appleyard
Trade Planning Marketing Manager @Amazon
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WORK HISTORY
Trade Planning Marketing Manager @Amazon
Leading the promotional strategy for the Amazon Fresh UK Grocery trade plan and trade marketing campaigns, using data-led insights to drive monetarization of the trade plan and optimise ROI. Lead cross-functional teams across Commercial, Marketing, Supply and Ops to develop and execute trade initiatives based on business objectives and market analysisLeads quarterly trade plan briefs drawing on data and insights to support wider teams with annual JBP’s and planning
EDUCATION
New College Pontefract
A Levels , Psychology, Sociology and Biology
St Wilfrid's Catholic High School
GCSE's , 11 A*- C's including English, Maths and Science
The University of Manchester
Psychology with Industrial Placement
ABOUT JAMIE APPLEYARD
Currently working as a Trade Planning Marketing Manager at Amazon. Leading the promotional and trade strategy for the Amazon Fresh UK grocery trade plan. using data-led insights to drive monetarization of the trade plan and optimise ROI. Profound Grocery experience from my time at Morrisons with a solid understanding and experience in FMCG, Trade Planning, and Quick commerce (Q-commerce) through my previous roles as an Online account manager for Deliveroo, Uber Eats and Just Eat and Trade Planning Marketing Manager.I have demonstrated experience and passion for leading strong customer propositions to drive sales and optimise ROI, with a proven ability to draw on data and insight to lead the strategic direction of activity across several internal and external stakeholders.
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