James Shotwell
Marketing Manager @Kalamazoo State Theatre
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WORK HISTORY
Marketing Manager @Kalamazoo State Theatre
Kalamazoo, MI, US
Developed, built, and executed marketing campaigns, branding, and promotional efforts for a nearly century-old theatre, including concert promotion, private event sales, website development, and social media. Recruited, trained, and led an expansive marketing street team promoting a wide range of events both online and on the ground. Played a pivotal role in the development and procurement of community relationship, including serving as a representative of the theatre at charity events, community happenings, and industry conferences.
EDUCATION
Ferris State University
Bachelor of Science, Business Marketing; Music Industry Management
Constantine High School
Diploma, General Studies
ABOUT JAMES SHOTWELL
I am an ambitious and driven music professional who strives to find more efficient ways to connect people with the things they love and introduce them to the art and products they have yet to discover. My experience on the business side of entertainment stretches over a decade, emphasizing content, relationships, and digital marketing.
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