James Oakenfold

Catalogue & Direct Mail Manager @Must Have Ideas Ltd

Kent, GB

Must Have Ideas, is a Sunday Times 100 retailer, where I\'m responsible for establishing and growing the catalogue and direct mail marketing channels. Working with the Head of Marketing, I lead this exciting new revenue stream end-to-end to contribute to Must Have Ideas\' next phase of omnichannel growth:• Planning and executing direct mail campaigns targeting our TV shopping customers, online customers, and new audience segments.• Overseeing catalogue strategy, creative development, customer targeting, and print production.• Building acquisition and retention campaigns to drive incremental revenue.• Collaborating cross-functionally with Ecommerce, CRM, Creative, and Operations teams to optimise reach and performance.• Monitoring results, applying data insights, and refining future campaigns based on performance.