James Milne
SVP Business Development @Epsilon
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WORK HISTORY
SVP Business Development @Epsilon
Epsilon is a global leader in data-driven marketing, delivering personalised customer experiences through cutting-edge technology, identity solutions, and creative innovation.As Senior Vice President of Business Development, I lead Epsilon’s go-to-market strategy and oversee business development teams. My focus is on shaping and executing commercial growth plans, building high-performing teams, and driving strategic partnerships that expand Epsilon’s data, media, and technology footprint. I work closely with global leadership to align priorities, accelerate client acquisition, and position Epsilon as the preferred partner for enterprise-scale marketing transformation.
ABOUT JAMES MILNE
I’m a senior commercial and revenue leader in AdTech with 15+ years’ experience building, scaling, and leading go-to-market organisations across Europe and globally.I currently serve as Senior Vice President of Business Development at Epsilon, where I lead go-to-market strategy and business development teams, working closely with global leadership to accelerate enterprise growth, shape strategic partnerships, and expand our data, media, and technology footprint.Previously, I’ve held senior leadership roles across global AdTech platforms, including regional Managing Director and VP positions, with full P&L ownership, multi-country team leadership, and accountability for sustainable revenue growth. My experience spans demand generation, enterprise sales, account growth, partnerships, and commercial strategy across open web, commerce media, retail media, and identity-driven solutions.I’ve built and led high-performing sales and account teams, launched new markets, structured scalable revenue operations, and partnered closely with product and marketing teams to align pricing, packaging, and innovation with market demand. I’m particularly focused on building predictable, repeatable revenue engines that support long-term growth.I enjoy operating at the intersection of strategy and execution, working with CEOs, boards, and senior stakeholders to translate ambition into measurable commercial outcomes.Core focus areas:Global revenue and go-to-market leadershipEnterprise sales, retention, and expansionCommercial strategy, partnerships, and P&L ownershipScaling international AdTech organisations
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