Michael S. Smith

Senior Vice President, Insurance and Financial Services @Epsilon

Houston, TX, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2018 — Present

Senior Vice President, Insurance and Financial Services @Epsilon

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Leading Epsilon\'s growth strategy among global financial services and insurance brands. Focused on aligning Epsilon\'s leadership in data, digital & tech-led marketing to deliver business outcomes for brand. Orchestrate enterprise-level engagement across Publicis Groupe companies including Sapient, Digitas, Zenith, Hawkeye, and a host of Publicis Groupe agencies. Powerful combination of identity, data, martech/adtech, analytic, digital strategy, media, strategy to help brands make lasting customer connections with personalized, consistent cross-channel experiences.

EDUCATION

2013 — 2013

University of Pennsylvania

Executive Education, Innovation for Growth: Strategies for Creating Value

1988 — 1991

Ball State University

Journalism, Advertising

SKILLS

Social Media MarketingDirect MarketingMulti-Channel MarketingStrategyDigital MarketingAnalyticsForecastingSales LeadershipMarketing StrategyCustomer Relationship Management (Crm)Salesforce.comLead GenerationPricing StrategyBusiness PlanningIntegrated MarketingSaasLeadershipSales Funnel OptimizationDatabase MarketingNew Business DevelopmentTrainingSales ManagementCrmLeadership DevelopmentPpcProduct MarketingStrategic PlanningSellingOnline AdvertisingSalesEmail MarketingSolution SellingAccount ManagementMarketingBusiness IntelligenceBusiness StrategyBusiness DevelopmentManagementSales OperationsProduct Management

ABOUT MICHAEL S. SMITH

Sales Leadership I All Data-Driven Marketing I MarTech I AdTech I Data…

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