James Bilton

Marketing Manager @Afinite

Leeds, GB

Built and established the business\'s marketing function from the ground up.• Responsible for all company marketing activities, management, and development• Annual marketing planning and implementation• Marketing budget management• Core service proposition development alongside the Managing Director• Leading the new company website project (Launched in Oct 2024)• Delegation and management of marketing tasks within the internal team• Supplier sourcing and management across all marketing areas, including creative agencies• Ground-up design, planning, and implementation of the marketing and sales process• Content writing for industry articles, email, social media, web, and print collateral• Curation, implementation, and management of HubSpot CRM for sales and marketing• Front-end and back-end website management, supported by an external developer• Social media management, inclusive of both organic and paid campaigns• Email campaign design and creation inclusive of automation and A/B testing• Management and optimisation of organic search (SEO) and paid search (PPC) campaigns• Online event management and design alongside leading industry brands such as MicrosoftSystem competencies: HubSpot CRM, HubSpot Sales Hub, HubSpot Marketing Hub, Adobe Creative Cloud, Google Ads, Google Analytics, Google Tag Manager, Zapier, SEMrush, WordPress, Zoho Social, Mailchimp, Figma, GoSquared, Calendly, Swipe pages, Halo PSA, Exclaimer, Cloudflare, Inspectlet, Trello, Stripo, Bitly, LinkedIn Ads, Microsoft 365

University of Hull

Bachelor of Arts (B.A.), Marketing

South Hunsley Secondary School

GCSE's

Bishop Burton College

BTEC National Certificate, Laboratory Science

University of Hull

Foundation Year, Business & Management