James Bethe
National Marketing Director @Cbc Mortgage Agency
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WORK HISTORY
National Marketing Director @Cbc Mortgage Agency
South Jordan, UT, US
CRM Management: Oversee HubSpot CRM strategy, including segmentation, lead nurturing, and automated email workflows to optimize sales and marketing alignment.Website SEO, SEM & PPC: Lead search engine optimization (SEO) efforts and manage pay-per-click (PPC) campaigns to maximize website traffic and lead generation.Social Media & Video Strategy:Drive content creation, video production, and targeted social media advertising to expand audience reach and engagement.Event Management:Plan and execute digital and in-person events, including conventions, trade shows, and webinars, to enhance brand visibility and generate business opportunities.Strategy, Budget & Team Leadership:Manage overall marketing strategy, budget and oversee departmental staff to ensure efficiency, performance, and ROI-driven results.Branding & Collateral Management:Oversee brand positioning, messaging, and collateral design to maintain a strong and consistent brand identity.
EDUCATION
Kean University
Bachelor of Science (B.S.), Marketing
ABOUT JAMES BETHE
Hey there! I’m James, a marketing nerd, proud dad of identical twin boys, devoted husband, and the self-proclaimed fifth Ninja Turtle. With over 13 years in marketing and the past 4 years leading strategies in the mortgage industry, I’m passionate about blending creativity, data, and strategy to drive growth and impact.As Marketing Director at CBC Mortgage Agency, I lead a talented team focused on promoting our down payment assistance programs to lenders, homebuyers, and real estate agents. I oversee the full marketing ecosystem from website strategy and optimization to social media content, CRM automation, and digital advertising. My experience includes managing HubSpot segmentation, workflows, and lead nurturing, as well as running SEO, SEM, and PPC initiatives that increase qualified traffic and elevate brand visibility.Beyond digital, I plan and execute events like trade shows, webinars, and industry conferences to create meaningful connections and business opportunities.What truly drives me is transforming brands, inspiring audiences, and redefining how businesses connect with people. I thrive at the intersection of creativity and analytics whether refining automation, developing messaging, building websites, managing campaigns, or launching experiences that make marketing a true growth engine.
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