James Abbott

Digital Marketing & Content Manager @Viridian Solar

Cambridge, GB

I lead the digital marketing content creation strategy for Viridian Solar and ArcBox, managing our brand presence and driving engagement across all digital channels.• Create compelling digital content including videos, photos and graphics for social media and product promotion.• Travel nationally to capture drone and handheld video footage and photography for marketing campaigns and product showcases.• Develop marketing material including sales brochures, datasheets and user guides.• Maintain brand consistency by managing and applying brand style guidelines across all customer touchpoints.• Manage and maintain the Viridian Solar and ArcBox websites.• Drive organic and paid search performance through SEO optimisation, PPC campaigns and Google Ads management.• Analyse marketing effectiveness using Google Analytics to inform strategy and optimise performance.

University for the Creative Arts

BA (Hons), Photography