James W.
Marketing Consultant @Forthstar
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WORK HISTORY
Marketing Consultant @Forthstar
EDUCATION
University of Hull
Marketing and Advertising
ABOUT JAMES W.
Previous Senior Leadership Team member with the key remit of managing Playdemic’s Marketing function. Core objective is to take Playdemic’s portfolio of games into the stratosphere by growing our player base profitably and at mass scale. This is achieved predominantly through performance marketing/UA with the marketing team managing spend in excess of $60m/annum in a fully attributed and profitable manner. Other disciplines I oversee in the overall project of taking our games stratospheric are: brand partnerships (in-game and marketing side), ASO, in-house creative, external supplier management.
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