James Sterry

Senior Industrial Designer @Dyson

Malmesbury, GB

Led the development of a product range for a brand new category at dyson- Led cross-functional collaboration with UI/UX, CMF, Strategy and Human Factors teams to define the category design language; creating scalable guidelines for all products, accessories and packaging- Drove collaboration with JDMs in China; safeguarding the design intent- Presented proposals to board-level stakeholders, including James Dyson- Balanced design with cost and performance, ensuring market viability- Fostered talent, developing courses and managing junior designers

Institution of Engineering and Technology (IET)

Product Design and Development Apprenticeship - Level 6, Engineering

Aylesbury Grammar School

GCSE and A-Level

University of Warwick

Engineering (ElectroMechanical), Engineering