James Markwell
Head of Marketing @Celtic Routes
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WORK HISTORY
Head of Marketing @Celtic Routes
Transformed CRM into a combined sales and marketing pipeline tool, increasing sales by 66% year-on-year• Built a network of international travel agents, generating an additional organic channel for customer acquisition• Doubled the customer database through targeted campaigns and partnerships• Designed and implemented a full customer journey for pre, during and post-tour stages, significantly increasing repeat bookings• Scaled organic traffic from zero to ranking for 700+ keywords, establishing SEO as a core acquisition channel• Delivered 114% year-on-year growth across social media channels, strengthening brand presence and engagement• Led a cross-functional team of freelancers, web developers, designers and agencies to deliver high-performing digital campaigns and website enhancements• Delivered a full website redesign, introducing bespoke itineraries, “reserve now” functionality and live chat, directly contributing to conversion uplift and increased sales• Built a marketing funnel model aligning proposals, enquiries and website sessions to sales targets, improving forecasting and pipeline management• Initiated brand partnerships and trade campaigns (e.g. Rockar Land Rover), expanding reach to new audiences of Land Rover enthusiasts
EDUCATION
Bournemouth University
Bachelor of Arts (B.A.), Business Studies
The Toynbee School
GCSEs
SKILLS
ABOUT JAMES MARKWELL
An experienced Digital Marketing Manager with a demonstrated history of working in a range of industries including leisure, travel & tourism, insurance and software. Skilled in Management, Marketing Strategy, Digital Marketing, and Social Media.
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