James L.

WORK HISTORY

EDUCATION

ABOUT JAMES L.

I am a skilled and experienced Marketing Communications Project Manager and Account Manager. I have broad experience and knowledge of Marketing Communications and Lead Generation for Public, Private, Digital Creative Industries and Retail Sectors. My experience covers; content creation and management; managing the creation of print and digital marketing collateral – from creative concept through to production and delivery; co-ordinating national and international exhibitions and tradeshows; PR with key stakeholders and clients; owning the organisation and broadcast of regular eDMs, Tweets, Social Media and website updates; managing the content and production of mobile ads; publishing, editing and and modifying web content and imagery via CMS; commissioning 3D imagery and videos for product launches; producing campaign metrics and analytics to determine the ROI against KPIs generated; creating content and copy across all marketing activity, such as press releases, advertorials, data/product sheets, articles for trade press and digital media; financial management of campaigns; farming and utilising CRM systems and data such as Tractivity, SalesForce and Capita. I have experience working within and managing broad teams. These teams include the management of internal stakeholder requirements and expectations. I work closely with third-party suppliers such as; creative design agencies, recruitment marketing agencies, print production houses, media agencies, event organisations and contractors. In order to deliver my campaign activity successfully, I have to be highly driven, motivated and dedicated to the task in hand. Due to the nature of the dispersed teams I work with, I have to demonstrate good communication and interpersonal skills. As I work in a fast-paced environment it is essential I remain focused and pay high attention to detail.