James Lunn
Managing Director @Savvy
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WORK HISTORY
Managing Director @Savvy
Leeds, GB
A dynamic, creative, commercially aware and digitally focused Managing Director with exceptional client and stakeholder engagement skills. Brings a clear track record of business transformation from Start–Up to the establishment of new capability for existing organisations. Works with Disruptive Thinking and industry leading marketing concepts which engage the client target group and drive sales. Recognised within the industry for creating vision and ideas that break the mould and operating at the highest level with global brands such as, LEGO, Reebok, adidas, Diesel, Nestle, Britvic, Grolsch, Mars, Morrisons, ASDA, Shell and Canterbury NZ.Key Skills & Expertise: Global campaign ideation and strategy Digital transformation and development Translation of ideas to real commercial propositions Digital marketing, social and technology expert Data Science, Algorithmic business practices, AI & Machine Learning Experience in Retail, Sports, eSports, FMCG, B2B & Finance Augmented Reality, Mixed Reality & Virtual Reality Retail & Shopper Marketing P&L, commercial & strategic business responsibilitySavvy is a leading creative, digital, retail and shopper marketing agency. We help brands and retailers sell more by influencing shopper and consumer behaviours online, in store and on the move.
EDUCATION
The University of Huddersfield
Bachelor of Science, Product Design
SKILLS
ABOUT JAMES LUNN
I work at the intersection of marketing, technology, and customer experience, helping brands make smarter decisions that drive growth. Over the last decade, I have consulted, spoken, and worked on the application of AI, machine learning, and IoT in marketing and retail, shaping how brands connect with consumers in a rapidly evolving landscape. With a patent pending and multiple in-market executions, I have long advocated for the intelligent application of AI to create connected brand and retail experiences.Beyond AI, my focus has expanded into spatial computing and digital twins, exploring how technologies like CGI, AR, MR, VR, and Gaussian Splatting can unlock new brand experiences and fundamentally change the way people navigate the world. These innovations are not just reshaping marketing but are transforming how consumers interact with brands, products, and spaces in both digital and physical environments.As Managing Director at Savvy Marketing, I collaborate with brands to build strategic, data-driven marketing programmes that enhance customer engagement and long-term loyalty. My experience spans global brands across retail, FMCG, sports, and eCommerce, including LEGO, adidas, Reebok, Mars, Unilever, Tesco, Verizon, Pernod Ricard, Diageo, Britvic, Diesel, Universal, ITV, General Mills, Asahi Super Dry, Peroni, NHL, Le Col, and ASOS. In addition to this I\'m Managing Director of k.ble, a Kinetic Brand Loyalty Engine start-up that is a pioneer in transforming active lifestyle data into powerful brand loyalty platform solutions. Our innovative global activation platforms harness data from popular platforms like Strava, Apple HealthKit, and Google Fit, converting participation and behavioural insights into tangible rewards, enhanced brand loyalty mechanics, vibrant community connections, and sustainable long-term customer value.My focus is on:• Loyalty & Customer Engagement – Using data and insight to develop meaningful relationships with customers• Retail & Brand Innovation – Exploring new ways to activate brands in a changing consumer environment• AI, Spatial Computing & Automation – Applying emerging technologies to streamline marketing, drive performance, and reimagine digital and physical brand experiencesPreviously, I held leadership roles in digital, innovation, and marketing strategy, allowing me to take a holistic view of how brands can evolve for the future.
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