Catherine S.
CEO and Founder @Savvy
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WORK HISTORY
CEO and Founder @Savvy
Savvy is a leading retail and shopper marketing agency. We’re known for our big ideas and ability to create powerful campaigns that deliver sustainable results. We believe if an idea doesn’t engage the target market and drive profitable sales growth, it’s probably not worth pursuing. In fact, it’s our relentless focus on the shopper and retailing that really defines us. It’s demonstrated in our strong relationships with the UK’s leading stores, our ability to land cross-category campaigns and the fact that we place insight into the person who makes the purchase decision, and the environment in which they do it, at the heart of everything we do. With a multi-discipline team of 80 vibrant people, our capabilities and experience are far-reaching, spanning disciplines from in-store activation and digital innovation, to brand planning and retail marketing. The jewel in our crown lies in the team\'s creative product, which has gone from strength to strength, with impressive campaigns for clients such as Morrisons, Britvic and Kerry. This year the team’s talents and Savvy’s success was recognised by the industry, with Savvy being awarded IPM Agency of the Year 2014. Every day, by Savvy thinking, we make our work count.
EDUCATION
Manchester Polytechnic
Retail Marketing, Retail Marketing
ABOUT CATHERINE S.
I founded Savvy because I wanted to run a business that would create consistently great…
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