James Kitovitz
VP Propositions (Sales, Marketing, Commercial) @Cuckoo
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WORK HISTORY
VP Propositions (Sales, Marketing, Commercial) @Cuckoo
Man on a mission to drive-up LTV (CLV), nose-dive CAC/SMAC, and sky-rocket the LTV:CAC multiples through best-in-class proposition design, obsessive focus on customer value, and ultra-disciplined cash control.CLV transformation -> combining step-changes on AMPU, CAC, & churn-rate to ramp-up anticipated long term customer valueAMPU growth -> cohort driven price acceleration through leveraging willingness to pay and value perceptions complementing supplier negotiation to arrive at a more advantageous cost portfolioCAC reduction -> meticulously planned channel management and control of commission and bounties to within an acceptable envelope and risk profileEstablishing retention -> establishing set of proactive and reactive capabilities to equip Cuckoo with a best in class save toolkit to trade and retain customers with the devices most meaningful to them
EDUCATION
University of Bristol
BSc (Hons), Politics
CIM | The Chartered Institute of Marketing
Chartered Postgraduate Diploma, Marketing
SKILLS
ABOUT JAMES KITOVITZ
A highly-driven and collaborative commercial leader, specialising in delivery of profitable revenue growth through smart proposition design, value-based pricing, and resonant benefit-led messaging. Across my career I’ve achieved demonstrable success in both B2B and B2C markets- Achieving best-in-class NDR (value retention) using an insight-driven approach to base segmentation, and employing behavioural data to size low-risk outcomes- Harvesting revenue growth opportunities with minimal time to market (including DTC consumer subscription & B2B SaaS businesses)- Meaningfully uplifting trading performance and P&L outcomes through smart channel management, demand curation, and promotional interventions- Innovating across pricing frameworks to create new value for customers, heightening and harvesting willingness to pay- Masterminding existing customer retention strategy through combination of engagement & enrichment along with ongoing product right-sizing, and timely monetization- Providing memorable, digestible \'whys\' around all asks of wider stakeholders, suppliers and partners- Leading and empowering happy, high performing teams. Prioritising the provision of a clear onward direction (priority) and appropriate accountability chains to enable a smooth operating model.Most recently, as Senior Director Pricing at Trustpilot, I was responsible for defining the company\'s pricing & packaging strategy for B2B subscription services; leading product development for monetization mechanisms; designing portfolio and packaging appropriate by market or segment; evolving freemium model & conversion to paid; creation of relevant add-ons; evolving value-based pricing for Enterprises; devising framework for A/B testing of packaging constructs.
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