James Hinton
Director & Head of Digital Platforms Emeia @ASSA ABLOY Opening Solutions
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WORK HISTORY
Director & Head of Digital Platforms Emeia @ASSA ABLOY Opening Solutions
Woking, GB
I lead the strategy, delivery and ongoing optimisation of digital and e-commerce platforms across EMEIA.My role combines technology leadership with commercial accountability, ensuring platforms are reliable, scalable and directly support revenue growth and customer experience.What I Do:Define and execute digital and platform strategy, aligning technology with business goalsOversee end-to-end platform delivery and operations, across e-commerce, CMS and integrationsLead cross-functional teams and suppliers, ensuring clear ownership, pace and quality of deliveryDrive performance and cost optimisation, balancing investment with measurable business outcomesSimplify and standardise fragmented systems, improving scalability and speed to marketEmbed data-led decision making, using KPIs such as conversion, performance and customer engagementBuild capability across teams, supporting both technical delivery and business adoptionKey Impact:Supported significant digital growth through platform improvements and optimisation.Improved delivery speed and platform stability, enabling more frequent releases and better user experienceReduced complexity across a multi-market, multi-platform landscape, driving efficiency and cost controlEstablished stronger governance, visibility and accountability across digital initiatives
EDUCATION
Robert Owen Foundation
QTS, Qualified Teacher Status in Primary School Teaching
Leeds Beckett University
BSc (Hons), Computing - Multimedia Systems
SKILLS
ABOUT JAMES HINTON
A technology and digital leader who thrives on turning complexity into clarity and ambition into delivery. Currently leading digital platforms across EMEIA for ASSA ABLOY, I operate at the intersection of technology, commercial performance and customer experience, building platforms that don’t just work, but actively drive growth.My background spans enterprise IT, e-commerce and digital transformation, but I’m at my best where strategy meets action. I enjoy taking big ideas, simplifying them, and making them real, whether that’s modernising platforms, improving performance, or creating scalable solutions that deliver measurable impact.I am genuinely passionate about the role technology plays in shaping better businesses. I’m energised by progress, motivated by results, and driven to build environments where teams move faster, decisions are clearer, and technology becomes a true enabler of growth and innovation.
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