Lissette Tuminello
Senior Manager, Brand and Channel Marketing @ASSA ABLOY Group
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WORK HISTORY
Senior Manager, Brand and Channel Marketing @ASSA ABLOY Group
Collaborate with creative, media, and product teams to launch integrated campaigns.• Monitor KPIs to assess brand health and campaign effectiveness, adjusting strategies accordingly.• Oversee budget allocation and ensured alignment with business objectives.• Lead cross-functional team of three in launching brand campaigns that support product launches and company milestones.
EDUCATION
Benedictine University Mesa
Master of Business Administration (M.B.A.), Business Administration and Management, General
Benedictine University
BA, International Business and Economics
SKILLS
ABOUT LISSETTE TUMINELLO
Strategic and results-driven brand and channel marketing leader with 15+ years of experience developing go-to-market strategies, managing cross-functional teams, and driving growth through data-informed decision-making. Proven success in launching new products, overseeing integrated marketing plans, and leading promotional and packaging strategies that enhance brand presence across wholesale, retail, and eCommerce channels. Adept at managing budgets, building long- and short-term marketing strategies, and influencing stakeholders across departments to achieve key business objectives.
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