James Elias
VP Marketing Emea @Airwallex
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WORK HISTORY
VP Marketing Emea @Airwallex
London, GB
EDUCATION
INSEAD
MBA
SKILLS
ABOUT JAMES ELIAS
A senior leader who loves to scale tech-led businesses that are making a difference. I have ‘full-stack’ marketing experience across B2B and B2C plus broader commercial experience in sales, product and digital. My achievements include:>>Driving profitable growth, customer acquisition and product adoption- At Abcam led a team that drove $140M+ profitable revenue growth from 2019-24; at Google played a key leadership role in driving 43% growth in revenue (from $5-$7B) through effective SMB acquisition and retention- At Google drove adoption of Chrome browser (to #1 in UK), Google search and YouTube apps (10M+ new daily active users) and Android premium category (+16% increase in purchase intent)- At AVADO delivered 100k+ leads per annum driving ~30% reduction in acquisition costs>> Leading high-performing teams through change- At Abcam built a marketing function of 50+ with capability across brand, performance and eCommerce; at Google led a high performing team of 50+ and managed an annual budget of £130M+>> Pioneering new approaches and setting go to market strategy- Pioneered Google’s global large customer B2B marketing strategy and led shift from product to solution selling- At Google launched ‘Getting British Business Online’ campaign and helped 250k+ SMEs build their first website; then launched Google UK\'s groundbreaking Digital Garage, a digital skills initiative which to date has trained 400k+ people
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