Lauren Redford-Smith

WORK HISTORY

EDUCATION

SKILLS

ABOUT LAUREN REDFORD-SMITH

Accomplished global partner marketing leader with over 8 years of experience in B2B fintech and payments, driving significant growth through omnichannel marketing campaigns and strategic partner collaborations. Expertise in building and executing full-funnel campaigns that optimize conversion rates and accelerate revenue growth. Proven track record of expanding partner ecosystems, increasing partner engagement, and developing co-marketing and GTM strategies that drive demand, awareness, and customer acquisition. Skilled in managing both global and regional initiatives, aligning local and international teams for successful execution while maintaining focus on market-specific nuances. Experienced in leveraging data-driven insights to enhance lead generation, optimize partner marketing campaigns, and deliver measurable business impact across diverse markets.Skilled in: Partner Marketing, Demand Generation, Account-Based Marketing, Marketing Automation, Stakeholder Management, Digital Marketing, Product Marketing, Data Analytics, Project Management, Excel, Budget Management, Salesforce, Adobe Creative Cloud, DemandBase and Pardot. Education: Bachelor’s Degree focused in Psychology and Marketing from UNSW Australia.