James Dyer

Digital Marketing Manager @Paymentshield

Southport, GB

My Key Achievements• Launched a new referral journey resulting in 76% market penetration in year one and 86% in year two• Project managed the website re-build resulting in more organic traffic while reducing contact centre calls and form fills by providing more relevant, accessible information across the website• Creation of the company’s first ever marketing qualified leads list, complete with reporting dashboard resulting in over 1700 leads assigned to the sales team to work • Creation of a series of automated onboarding email journeys for brand new clients, resulting in a 50% sign up rate so far in 2025 • Redesigning our event lead process to be a digital first approach that is trackable to provide ROI for each event attended• Building of a landing page and email template to future proof the business• Introduction, implementation and training provided for multiple new tools for team use• Inception, creation and asset management of new marketing materials to push via various channels

University of Lancashire

Bachelor of Arts (BA), Sport development

Ormskirk school sixth form college

4 A-levels, Philosophy and Ethics, History, Physical Education, general studies