James Carter

Senior Analytics & Strategy Program Manager - Governance, Experience & Operations Strategy @TikTok

County Dublin, IE

Owned analytics strategy and governance measurement across Seller, Creator, Listings, IPR, and Compliance during TikTok Shop’s transition to a globally aligned operating model.• Acted as domain owner for Seller Governance decision systems, partnering with Product, Ops, Policy, Trust & Safety, and Engineering to define success metrics, thresholds, and enforcement trade-offs across the seller lifecycle.• Helped scale and lead the governance analytics team, setting analytical standards, mentoring senior analysts, and shaping technical and operating best practices.• Designed and operationalised core governance frameworks (Seller Stratification, Account Health Rating, enforcement rate, re-violation rate, over-enforcement rate, order leakage), directly informing probation, restriction, and restoration decisions across EMEA.• Led executive governance reporting (WBR, MBR, QBR), translating complex risk and experience signals into decision narratives for Product, Ops, Trust & Safety, and senior leadership (300+ stakeholders).• Led cross-functional evaluation of onboarding signals and appeals outcomes, decommissioning a legacy model in favour of RCS and delivering ~40% reduction in post-onboarding deactivations,~20% CCR reduction, and ~5% improvement in seller repurchase.• Launched targeted fraud mitigation for low-friction onboarding channels, reducing P0 Fraud CCR by ~88% through ID-abuse pattern detection and enforcement tightening.• Owned EU GTM data readiness for TikTok Shop launches (IE, ES, DE, FR, IT), aligning Data, Product, and country teams to deliver launch-ready metrics and daily decision tooling for ~450 stakeholders.