James Aaron
Senior Business Analyst @Thoughtworks
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WORK HISTORY
Senior Business Analyst @Thoughtworks
Lead the creation of new digital products and software for retail clients using agile working methods. • Collaborated closely with retail clients to understand their business goals, market positioning, and customer needs, translating them into actionable product requirements and user stories. • Conducted thorough market research and analysis to identify market trends, competitive landscapes, and customer preferences, informing product strategy and feature prioritisation. • Served as the product visionary, providing strategic direction and setting the vision for the delivery of a new software/product. • Planned and facilitated workshops, stand-ups, retrospectives, and inception sessions to establish user journeys, personas, deliverables and more for delivery & estimation to be possible. • Defined and managed the product roadmap, incorporating feedback from stakeholders and adjusting priorities based on market dynamics and changing business needs. • Conducted user research and usability testing to gather insights and validate product features, iterating on the design and functionality based on user feedback. • Engaged in continuous improvement and feedback loops, facilitating retrospectives and leveraging insights to enhance team performance and product quality. • Acted as a bridge between business stakeholders and development teams, facilitating clear communication, managing expectations, and ensuring alignment throughout the product development process. • Managed a team of go team members as a Senior Business Analyst, providing guidance, support, and mentorship to ensure the successful delivery. • Allocated and coordinated resources effectively, assigning tasks and responsibilities to team members based on their expertise and strengths, and monitoring progress to ensure project milestones were met.
EDUCATION
University of Southampton
Bachelor of Science (BSc), Economics, Upper Second Class
ABOUT JAMES AARON
I am a digital consultant with 6+ years’ experience in customer, technology and innovation strategy/implementation. I have a proven track record of using my expertise and communication skills to help clients understand how emerging and digital technologies could revolutionise their business, and influencing them to adopt strategies to play in fast-changing markets, by taking advantage of new technologies and digital customer and employee engagement. I am determined to perform well and overcome challenges with solutions. I am especially enthused about developing strategies to help clients to leverage emerging technology and apply commercially viable innovations that disrupt their business models and optimise their digital strategy.
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