Jill Allen

Vice President of Marketing @Soleran

Overland Park, KS, US

Responsible for strategizing and executing the overall corporate marketing and communications strategy with a focus on digital efforts. Planning, copywriting, and executing content for social media, email marketing, video, webinars, case studies, press releases, and blogs. Developing year-long marketing and editorial calendars and budget while managing marketing team and projects, as well as freelance web designers, graphic designers, and videographers. Producing digital and print advertising. Copywriting and editing all communications and written assets including case studies and sales info sheets. Creating UX copy & design updates for the website with regards to SEO and content. Designing and collaborating on product repackaging and rebranding, including new collateral. Creating and implementing marketing department brand guide, plus new hire onboarding documents for the department. Scheduling overseeing, and managing multiple educational webinars. Collaborated with sales team to build SDR/CSR sales email sequences, email messaging, and phone scripts. Procured promotional items and gifting for internal teams and events. Planned national trade shows as well as multiple regional trade shows. Created multi-channel campaigns for each type of trade show. Coordinated special events while at the various trade shows.

Texas A&M University-Corpus Christi

Master's degree, Elementary Education and Teaching

Murray State University

Bachelor's degree, Public Relations