Jalaj Srivastava
Senior Product Marketing Manager (B2b) @Godrej & Boyce Mfg. Co. Ltd.
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WORK HISTORY
Senior Product Marketing Manager (B2b) @Godrej & Boyce Mfg. Co. Ltd.
Product Marketing Head Office - Pan India Key Responsibilities- Handling B2B Physical Security Products category worth 232 Crores (US $ 30 Million)- Driving digital marketing initiatives for the business from Head office and website SEO- Conducting market surveys to understand the changing market dynamics as well as internal sales team and channel partners surveys besides product feedback surveys - Driving digital transformation and new systems development for automating processes – DRS Order Booking, DRS Credit Note, Sales Trackers etc- Handling B2B portals and managing tools for lead generations - LinkedIn Sales navigator, Indiamart portal, Tendertigers- Formulating marketing campaigns and go to market for existing and new products - Driving major kaizen and business excellence initiatives for continuous process and bottom line improvement projects- Handling COCO stores – company owned and company operated retail stores channel to drive sales for B2B products pan India- Looking out for unique business trends & practices in B2B segments and simultaneously playing a key role in developing new products to satiate the need of security equipment as well as reviewing product performance over a period of time- Formulating consumer price for all new developed products based on finance inputs, market and competition study - Developing schemes that reward and incentivize the sales team and channel partners pan India - Handling channel finance portfolio with collaborations through SBI, ICICI Bank, Tata Capital and Yes Bank etc- Playing a key central role in creating marketing collaterals and awareness generating aids for the sales team and channel partners- Exploring new avenues to reach out to target segments and simultaneously design strategies to leverage the network or developing new channel networks to achieve the same- Formulating the annual marketing policy for the financial year that conveys the strategy and approach for the sales team
EDUCATION
Institute of Management Technology
Master of Business Administration (MBA), Marketing
Indian Institute of Management, Indore
Executive Program in Digital Marketing and Strategy
College of engineering Roorkee
Bachelor of Technology (BTech), Electrical and Electronics Engineering
SKILLS
ABOUT JALAJ SRIVASTAVA
Securing workplaces | Helping develop successful marketing campaigns | Digital automation and marketing | New Product Development | Category Management | Product Trainer | Channel ManagementHandling B2B product marketing for physical security products at Godrej security solutions 200 Cr plus LOB independently with a lean team catering to pan India clientele. Leading digital transformation for the division through digital automation involving process streamlining and system development. Over 12+ years of experience involving Product management & marketing, building new LOBs, category management, channel development, sales and business development and training. Challenges such as those that are experienced especially during new LOB development, leading digital transformations and new systems development and bringing out adoptions, brings along with it innumerous challenges that keep me motivated to work harder and strive bigger and make lives better. Technical proficiency in Microsoft Office, Microsoft Advanced Excel, VBA basics, Power BI basics, Digital Marketing, Google Analytics and LinkedIn marketing certified.Creative, Enterprising, Life-long learner and Goal-oriented. I am collaborative and decisive with strong communication and inter-personal skills and the ability to be dynamic in thoughts and action.
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