Jakob Merten
Senior Professional, Energy Marketing, Central (Ags, Benelux, Nordics) @Nike
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WORK HISTORY
Senior Professional, Energy Marketing, Central (Ags, Benelux, Nordics) @Nike
EDUCATION
Technische Universität Berlin
Materials Science and Engineering
Berufsschule für Medienberufe München
Kaufmann für Marketingkommunikation, Kaufmann für Marketingkommunikation
SKILLS
ABOUT JAKOB MERTEN
Hands-on marketing leader with 12+ years’ experience of executing premium lifestyle communication and consistent storytelling for design-led, audience-driven, global brands at the speed of culture. Proven track record in translating brand voice into insights-led brand communication, global-to-local launch toolkits, full-funnel campaigns, product collaborations, content roll-outs, and consumer-facing events, managing seven-figure budgets in an industry in constant transformation. Skilled in turning strategy into results by leading and mentoring cross-functional teams and aligning senior leadership stakeholders, credible voices, tastemakers, media, partners and agencies to deliver culturally resonant work, that elevates awareness and drives commercial growth.
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