Jake Rundell

Content Marketing Manager @Ecoligo

Berlin, DE

B2C)(#FinTech) As the Content Marketing Manager at ecoligo, I was responsible for shaping and driving the content strategy across all company activities, ensuring alignment with our broader goals of advancing renewable energy solutions in emerging markets. My main areas of responsibility included:Marketing Campaigning & Project Management:I project-managed the campaign strategy for an international market expansion on a tight budget and limited timeline. I executed a strategic marketing launch, combining digital advertising with nationwide out-of-home campaigns. The campaign featured a mix of print media, radio, YouTube, online ads, and outdoor advertising to maximize brand visibility and engagement.Strategic Content Leadership:I spearheaded the development and execution of a comprehensive content strategy that spanned all channels, ensuring a cohesive narrative that supported ecoligo\'s mission and values.Editorial Calendar Management:I led the execution of the editorial calendar, orchestrating the timely delivery of content across multiple platforms, including blogs, social media, email, and more.Channel Expertise:I stayed ahead of trends in content formats, ensuring that we leveraged the latest and most effective techniques to engage our audience per channel, whether through video, infographics, written content, or interactive media.Performance Metrics:I set key performance indicators (KPIs) to measure content success per channel, ensuring we had clear goals for reach, engagement, and conversions. I was also the primary point of contact within the company for all content performance analytics.Content Production Oversight:I led the coordination and delivery of content production by working closely with internal teams and external creators, ensuring high-quality, on-brand content was produced consistently and delivered on schedule.

Taylor University

Bachelor of Arts (B.A.) Communications, Film and Media Production